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Business Workshop: January 2022

Business Workshop: The A-Z of Vendor Fairs and Booths

When: Wednesday, January 25, 2022, 10am PT - 11:30am PT

Where: Zoom webinar.  Details provided via email.

 

So, you were approached for a Trade Show to show off your beautiful products, and now you don’t know what to do?


Is this show going to be worth it to meet my goals?  Wait, do I know what my goals are?!  Who else will be here? What questions should I ask the organizer to be sure it’s worth my time?


So.  Many.  Questions.  Go through your mind before you even pay a fee to showcase your products.


I’ve been there both for my small business Jasmine + Marigold and also for the work I did with my corporate job.


In this 90-minute seminar, we will discuss everything A-Z to get you confident for your tradeshow booth.  


  1. Selling:  Actionable tips on day of sales/selling with key tips to increase sales, increase order value and how to confidently put your best foot forward
  2. Preparation: Checklists for successful booth preparation -- including suggested timeline, preparation tips, and more so you're ready to show up and sell
  3. Booth Presentation: I'll share some ideas on how to put your best foot forward -- even if your budget is limited
  4. Increase Sales and POST event conversion:  Do you think sales are stopping at the show? No ma'am! We are going to work on your post-event strategy with automation that will take the guesswork out of what to do. You'll set this up before you even show up to the event! 
  5. Cost Tracking Spreadsheet: We're here to make money but so many costs can be hidden.  I'll help you manage it all!
  6. Vendor Recommendations:  Many of you may be new to the business, so I'll share my tried and trued affordable services to help your business with marketing collateral, which is important when every penny counts.

 

This 90-minute webinar will be full of information and will include handy printouts.  A link for the webinar will be sent to your email prior to the event.




Why Sidra?

Sidra loves her business Jasmine + Marigold and has grown it over 150% from 2020 to 2021.  This was a year that most businesses saw a sharp decline due to a decline in pandemic level spending.   The brand introduced three new product lines, expanded to more global markets, and sells on Etsy, Shopify, and Amazon. 

Prior to starting Jasmine + Marigold, Sidra worked in legal business development for over 8 years.  She has a track record of helping her clients bring in new business, sales savvy, and strategic thinking skills to overcome obstacles. While at her last firm, she helped one of the four offices she managed exceed revenue goals by $5M.  

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